For local SEO and web teams
Use this intake checklist when a service-area business client asks what to gather before preparing a Google Business Profile suspension appeal.
It keeps the conversation on verifiable facts: profile details, business proof, recent changes, upload readiness, and whether the client needs a worksheet pack or hands-on professional help.
| Question | Why it matters | Route next |
|---|---|---|
| Who owns or manages the suspended profile? | Access and authority affect what the client can truthfully submit. | Account vs profile guide |
| What changed before suspension? | Name, address, phone, website, category, service area, or verification changes may drive the evidence map. | Issue picker |
| Which documents match the current profile? | The appeal packet should connect each proof document to a profile fact. | Mismatch guide |
| What should be uploaded? | Clients often over-upload files that are private, weak, or unrelated. | Upload checklist |
| Does the client need a template or done-for-you help? | A template is only useful when the client can gather truthful evidence and prepare their own appeal. | Template vs help |
Before writing the appeal, gather current Business Profile screenshots, matching business proof, recent change notes, and a short upload list. Use the free MapAppeal Kit checklist first: https://mapappealkit.com/sample.html
If the evidence is scattered, the paid worksheet pack is here: https://mapappealkit.com/checkout.html
MapAppeal Kit is independent, not affiliated with Google, and does not provide appeal filing services, legal services, or outcome promises.