MapAppeal Kit

Free scorecard

GBP appeal readiness scorecard

Score your appeal prep before opening an evidence form or writing a long explanation. A strong packet is usually consistent, factual, and easy to review.

0 points

The item is missing, contradictory, outdated, or not reviewed yet.

1 point

The item exists, but it has a mismatch, weak support, or unclear wording.

2 points

The item is current, consistent, and ready to support a short appeal.

Score the six appeal-prep areas

QuestionScore 0-2If weak, review this
The profile name exactly matches official business documents.0 / 1 / 2Name-change guide
The address or hidden-address setup matches how customers interact with the business.0 / 1 / 2Address checklist
Service areas are realistic and supported by actual operations.0 / 1 / 2Service-area guide
The website, documents, invoices, and profile describe the same business.0 / 1 / 2Proof of business guide
Evidence files are named, current, and ready before opening the form.0 / 1 / 2Evidence-window guide
The appeal draft is short, factual, and avoids unsupported claims.0 / 1 / 2Appeal writing guide

How to read the score

  • 0-5: Pause. Gather documents and correct inconsistencies before drafting.
  • 6-9: Usable start. Focus on the weakest mismatch before opening the evidence form.
  • 10-12: Better prepared. Keep the appeal concise and document-backed.

If your score is under 10

Use the free checklist to find the biggest mismatch, then use the guides above to narrow the issue before writing the appeal.

Open the free checklist page

If your score is 10-12

The paid kit is most useful when you have evidence but need a structured worksheet, statement draft, and submission log before the 60-minute evidence window.

Pay $19 with Stripe

Review checkout details

Scope check

This scorecard is an operational preparation tool. It does not contact Google, file an appeal for you, provide legal advice, or predict an appeal outcome.