Appeals tool checklist
The appeals tool is not the place to discover that your documents, website, and profile facts disagree. Use this checklist before you sign in, select the suspended profile, and decide whether to add evidence.
Google Business Profile Help says to make sure the profile follows guidelines before appealing, to use the appeals tool while signed in to the related Google account, and to submit optional evidence within the evidence form window when prompted.
Source: Google Business Profile Help.
MapAppeal Kit is separate from the appeals tool and does not submit anything to Google. It helps you prepare a consistent local evidence packet before you use Google's flow.
| Check | Ready when | Use this if not ready |
|---|---|---|
| Correct account | You are signed in to the Google account that manages the suspended profile. | Account restriction guide |
| Correct profile | You can identify the exact Business Profile to appeal and avoid creating a duplicate profile. | Duplicate profile guide |
| Reason and policy link | You have noted the reason and policy link shown in the appeals tool. | Issue picker |
| Evidence list | Each file supports a profile fact such as name, address, phone, website, category, service area, or real business activity. | Evidence examples |
| Upload wording | You can explain each important file in one sentence without overclaiming. | Cover sheet builder |
| Final pass | Names, addresses, phone numbers, website URLs, and private details have been reviewed. | Final review checklist |
Have the files, file names, and short upload notes ready. Do not rely on the upload window to build the packet from scratch.
Make sure the appeal statement says what changed, what is compliant now, and which attached evidence supports the business facts.
Keep a local log of the date, profile, evidence list, and decision email. Do not submit duplicate appeals for the same issue while waiting.
If your issue is simple and your evidence is already consistent, the free tools may be enough. If the packet still needs document matching, appeal wording, and submission tracking, the $19 worksheets are the next step.
MapAppeal Kit is independent and is not affiliated with Google. It does not provide legal advice, contact Google, submit appeals, or promise reinstatement.